Issue - meetings
Tourism and Destination Marketing Report 2021
Meeting: 10/02/2021 - Cabinet (Item 86)
86 Tourism and Destination Marketing Report PDF 186 KB
To consider the report of the Cabinet Member for Culture and Leisure presenting the Tourism and Destination Marketing Plan 2021 (Appendix 1) and the Forecasted Budget (Appendix 5) to Members.
Additional documents:
- Appendix 1 Tourism and Destination Marketing Plan 2021, item 86 PDF 640 KB
- Appendix 2 Good To Go Campaign Report September 2020, item 86 PDF 3 MB
- Appendix 3 The Future Marketing of Gloucester Report 2020, item 86 PDF 520 KB
- Appendix 4 Terms of Reference for Steering Group, item 86 PDF 436 KB
- Appendix 5 Forecasted Budget GCC Tourism & Destination Marketing 2021, item 86 PDF 54 KB
Decision:
RESOLVED that:
(1) the Tourism and Marketing Plan 2021 in Appendix 1 of the report be noted and the recommendations accepted
(2) the forecasted budget identified in Appendix 5 of the report be approved to allow for the work to commence.
Minutes:
Cabinet considered the report of the Cabinet Member for Culture and Leisure that presented the Tourism and Destination Marketing Plan 2021 and Forecasted Budget to Members.
The Cabinet Member for Culture and Leisure commented that a small team had done terrific work promoting the city in difficult circumstances which was reflected in the report. He reassured Members that they would work closely with partner organisations and towns to further promote Gloucester’s history and heritage which had been identified as a key unique selling point (USP). The Cabinet Member for Culture and Leisure drew attention to the proposed appointment of a high-level Gloucester Marketing Steering Board (appendix 4) which he believed would provide invaluable assistance and act as a critical friend. He thanked the Head of Cultural Services, the Tourism and Destination Marketing Manager, their team and not least the consultant whose report ignited present progress. The Cabinet Member for Culture and Leisure emphasised the importance of supporting the tourism and destination marketing team to maximise the benefits of Gloucester’s position as a superb destination for tourists both local and from further afield.
The Cabinet Member for Communities and Neighbourhoods reiterated the thanks for such a clear forward plan and stressed the importance of working with partners and especially residents. She further commented on the improving outlook for the city in terms of its regeneration and economy as well as its attractions for local people and visitors.
RESOLVED that:
(1) the Tourism and Marketing Plan 2021 in Appendix 1 of the report be noted and the recommendations accepted
(2) the forecasted budget identified in Appendix 5 of the report be approved to allow for the work to commence.