Decision details

Report into the Future Marketing of Gloucester

Decision Maker: Cabinet

Decision status: For Determination

Is Key decision?: Yes

Is subject to call in?: Yes


To consider the report of the MGL Interim Chief Executive including recommendations for an in-house place marketing function.




(1)  the appended report be noted and the recommendations are accepted


(2)  the Head of Culture be authorised to set out and finalise the Terms of Reference for a Gloucester Marketing Steering Board in consultation with Cabinet Member for Culture and Leisure (as in 3.9(2) of the report and 6.2 of Appendix 1)


(3)  the budget identified in Appendix 2 of the report is approved for this work to commence


(4)  the response to the recommendations of the Overview and Scrutiny Committee held on 10 March 2020 are as set out in paragraph 3.13 of the report.


Publication date: 16/07/2020

Date of decision: 15/07/2020

Decided at meeting: 15/07/2020 - Cabinet

Effective from: 24/07/2020

Accompanying Documents: