Decision details

Marketing Gloucester

Decision Maker: Overview and Scrutiny Committee, Cabinet

Decision status: For Determination

Is Key decision?: No

Is subject to call in?: Yes


To consider the findings and recommendations of the finance, governance, strategic and operational review of Marketing Gloucester commissioned by the Board of Marketing Gloucester and to agree further actions.




(1)  to note and welcome the review reports and thank the report authors and the city and sector stakeholders, MGL staff and Directors, councillors and officers who participated in the review;


(2)  to endorse the proposal that Gloucester needs an effective, dynamic and collaborative Place Marketing Organisation (PMO) and that MGL should refocus its efforts to deliver this requirement;


(3)  to bring back in-house the budget, seconded staff and commissioning responsibilities for the delivery of the City Events Programme;


(4)  to work with MGL to reshape and resize the Board to ensure that the Council’s interests are equitably represented, that there is an independent Chair and  appropriate mix of executive and non-executive Directors and that the Directors have the necessary skills and experience to provide effective governance and management of the company


(5)  to appoint one additional City Council representatives to the Board of MGL


(6)  to recommend to the Board of MGL the urgent appointment of an interim Managing Director to work with the Board to determine the Company’s vision, mission and purpose, its business plan, its staffing structures, skills needs and budgets; and for this to include a review of best practice nationally and locally, including Marketing Cheltenham and appropriate risk assessments;


(7)  to support the Board of MGL in putting in place formal and transparent financial policies and procedures to ensure effective financial management, oversight and reporting;


(8)  to work with the Board of MGL and GFirstLEP on a priority review of the delivery and operation of the UK:DRIC;


(9)  to engage with the Boards of MGL and the Gloucester BID on a possible review of the support, administration and events delivery provided to the BID by MGL;


(10)to authorise the Corporate Director (Transformation) in consultation with the Cabinet Member for Culture and Leisure to negotiate and enter into revised Articles and Service Level Agreement and other related legal documentation, on terms approved by the Council Solicitor and s151 Officer, in order to implement those above mentioned recommendations.



Report author: Anne Brinkhoff

Publication date: 16/01/2020

Date of decision: 15/01/2020

Decided at meeting: 15/01/2020 - Cabinet

Effective from: 24/01/2020

Accompanying Documents: