Issue - meetings

To consider the report of the Cabinet Member for Culture and Leisure presenting an evaluation of the Tourism and Destination Marketing Christmas Campaign: ‘Gloucester Believes.’

RESOLVED that the Tourism and Destination Marketing Christmas campaign evaluation is noted.

Cabinet considered the report of the Cabinet Member for Culture and Leisure that presented an evaluation of the Tourism and Destination Marketing Christmas Campaign: ‘Gloucester Believes’.

The Cabinet Member for Culture and Leisure noted that the evaluation encompassed events from a range of organisations including Gloucester Quays and Gloucester Improvement District (BID) who came together to promote the City at what is a crucial time of the year for businesses.  He highlighted the statistics demonstrating success (4.1-10) and thanked the Tourism and Destination Marketing Manager and his team.

The Cabinet Member for Performance and Resources informed Members of her own observation of more people than ever before gathering in Kings Square for the Christmas lights.  She stated that the budget had repaid dividends and looked forward to further cost-effective campaigns in future.  The Cabinet Member for Planning and Housing Strategy commented that the increase in digital marketing had driven the increase in footfall (Appendix 1) which contributed to bringing people together and making Gloucester more vibrant.  The Cabinet Member for Environment reminded Members that high footfall meant businesses did well which is what the administration was aiming for.

RESOLVED that the Tourism and Destination Marketing Christmas campaign evaluation is noted.