Issue - meetings

To consider the report of the Cabinet Member for Culture and Leisure presenting progress on the Tourism and Destination Marketing function against the objectives issued in October 2022, and seeking approval of objectives for 2024.

RESOLVED that:

(1)              the updated Tourism & Destination Marketing objectives for 2024 are approved;

(2)              the Tourism and Marketing Progress Report is noted, and that the progress made against the Marketing Plan in 2023 is endorsed.

Cabinet considered the report of the Cabinet Member for Culture and Leisure that presented progress on the Tourism and Destination Marketing function against the objectives issued in October 2023, and sought approval of objectives for 2024.

The Cabinet Member for Culture and Leisure reminded Members that the 2023 objectives had been adopted only in draft form due to the hiatus between current and former managers (3.1) and that those for 2024 needed to reflect changes in the visitor economy (3.2).  He listed some of the successful activities of the past year (Appendix 1), noted the 50% growth in subscribers to the `What’s On’ guide and endorsed the dual approach addressing both visitors and residents.  The Cabinet Member for Culture and Leisure commented that the function was going from strength to strength.  He thanked the Tourism and Destination Marketing Manager for putting Gloucester on the map.

The Cabinet Member for Environment informed Members that he could already see the difference made by the Tourism and Destination Marketing Manager in what he considered a great list of activities over 2023 (Appendix 1).  He noted that engagement through social media platforms had increased (Appendix 1 5.4) and looked forward to even more success in 2024.

RESOLVED that:

(1)              the updated Tourism & Destination Marketing objectives for 2024 are approved;

(2)              the Tourism and Marketing Progress Report is noted, and that the progress made against the Marketing Plan in 2023 is endorsed.